Give me Coffee or Cut my Throat!
Roasting varieties also play a great part in coffee taste, but virtually ignored by Stossel. Light roast is milder than medium roast, and dark roast is the strongest of all. Adding more coffee to the pot doesn't change the flavor as much as the proper roast.
Grind also plays a big factor in both strength and flavor. A fine grind allows more of the surface of the coffee granules to be exposed to water. The same flavor can be obtained quicker from a fine grind than from a coarse grind. Medium grind is what is found in most already-ground coffees.
Both my parents were heavy coffee-drinkers when I was a child, yet I never drank coffee until after I left home. Today, I drink about a half-pot a day - more than I should with my tinnitus problem, but since I'm limited to sugar-free drinks, not excessive. I've taste coffee from all over the world, and I can't say exactly which is the best. I like one brand over all others, because it's both a dark-roast, medium grind 70/30 mix of arrabica and robusta beans. Unfortunately, it's not available where I live. I try to make do with whatever I have at hand, and stock up when I find my favorite brand.